<\/p>\n\n
<\/p>\n\n
V m\u00f3dn\u00edm sv\u011bt\u011b jsou aliance mezi zna\u010dkami v\u017edy velk\u00fdm p\u0159ekvapen\u00edm \u2013 ale kdy\u017e se za\u010dnou v jednom dechu vzpom\u00ednat Versace a Prada, jde o n\u011bco v\u00edc ne\u017e jen b\u011b\u017enou spolupr\u00e1ci. Jedn\u00e1 se o setk\u00e1n\u00ed dvou ikon, kter\u00e9 formovaly italskou m\u00f3du cel\u00fdch n\u011bkolik dek\u00e1d. Ale co je na tom pravdy? Spojily se tyto dv\u011b m\u00f3dn\u00ed velmoci? A pokud ano \u2013 co to znamen\u00e1 pro budoucnost luxusu? <\/p>\n\n
V posledn\u00edch letech koluj\u00ed r\u016fzn\u00e9 f\u00e1my o tom, \u017ee Prada a Versace by mohly vytvo\u0159it spole\u010dnou m\u00f3dn\u00ed skupinu nebo alespo\u0148 nav\u00e1zat bli\u017e\u0161\u00ed spolupr\u00e1ci. P\u0159\u00ed\u010dinou byla zejm\u00e9na zm\u011bna vlastnick\u00fdch struktur v r\u00e1mci m\u00f3dn\u00edho byznysu \u2013 od skupov\u00e1n\u00ed zna\u010dek p\u0159es investice fond\u016f a\u017e po nov\u00e9 strategie expanze na asijsk\u00fdch trz\u00edch. <\/p>\n\n
Ve skute\u010dnosti v\u0161ak Versace vlastn\u00ed americk\u00fd m\u00f3dn\u00ed konglomer\u00e1t Capri Holdings (kter\u00fd m\u00e1 pod sebou tak\u00e9 Michael Kors a Jimmy Choo), zat\u00edmco Prada Group je st\u00e1le pod veden\u00edm legend\u00e1rn\u00ed Miuccie Prady a Patrizia Bertelliho, p\u0159i\u010dem\u017e si zachov\u00e1v\u00e1 nez\u00e1vislost. P\u0159\u00edm\u00e9 spojen\u00ed tedy (zat\u00edm) neexistuje \u2013 ale m\u00f3dn\u00ed sv\u011bt m\u00e1 ve zvyku p\u0159ekvapovat. <\/p>\n\n
I kdy\u017e ka\u017ed\u00e1 zna\u010dka hraje na vlastn\u00ed notu, Versace a Prada maj\u00ed cosi spole\u010dn\u00e9ho \u2013 italskou hrdost, rodinn\u00e9 ko\u0159eny a schopnost neust\u00e1le \u0161okovat. Versace je zn\u00e1m\u00e9 svoj\u00ed opulentnost\u00ed, sexy st\u0159ihy, barokn\u00edm luxusem a ikonick\u00fdm logem Med\u00fazy. Naopak Prada p\u016fsob\u00ed intelektu\u00e1ln\u011bji, minimalisti\u010dt\u011bji, ale nikdy ne nudn\u011b \u2013 je to zna\u010dka, kter\u00e1 ud\u00e1v\u00e1 tempo i bez zbyte\u010dn\u00e9ho k\u0159iku. <\/p>\n\n
Dohromady by mohly vytvo\u0159it dokonal\u00fd kontrastn\u00ed p\u00e1r \u2013 ohe\u0148 a led, extrovert a introvert, zlato a \u010dern\u00e1. Ot\u00e1zkou z\u016fst\u00e1v\u00e1: cht\u011bj\u00ed? <\/p>\n\n
Kdyby se tyto zna\u010dky skute\u010dn\u011b spojily, mohlo by to z\u00e1sadn\u011b zm\u011bnit s\u00edlu It\u00e1lie v glob\u00e1ln\u00edm m\u00f3dn\u00edm byznysu. Vytvo\u0159ila by se protiv\u00e1ha v\u016f\u010di gigant\u016fm jako LVMH \u010di Kering. Z\u00e1kazn\u00edci by mo\u017en\u00e1 mohli za\u017e\u00edt zbrusu nov\u00e9 kolaborace \u2013 nap\u0159\u00edklad kolekce, kde by se setkaly siluety Prady s v\u00fd\u0161ivkami od Versace. Zn\u00ed to jako sen, \u017ee? <\/p>\n\n
V tuto chv\u00edli jde sp\u00ed\u0161e o fascinuj\u00edc\u00ed p\u0159edstavu ne\u017e realitu. No ve sv\u011bt\u011b m\u00f3dy nikdy ne\u0159\u00edkej nikdy. A p\u0159esto\u017ee Versace a Prada zat\u00edm kr\u00e1\u010dej\u00ed vlastn\u00ed cestou, sledovat jejich v\u00fdvoj je jako sledovat dva siln\u00e9 p\u0159\u00edb\u011bhy, kter\u00e9 se mo\u017en\u00e1 jednou protnou – a kdy\u017e se tak stane, sv\u011bt m\u00f3dy se ur\u010dit\u011b zachv\u011bje. <\/p>\n\n
<\/p>\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Kdy\u017e se setk\u00e1 luxus s viz\u00ed V m\u00f3dn\u00edm sv\u011bt\u011b jsou aliance mezi zna\u010dkami v\u017edy velk\u00fdm p\u0159ekvapen\u00edm \u2013 ale kdy\u017e se<\/p>\n","protected":false},"author":4,"featured_media":28266,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[383,381,496,380],"class_list":["post-28267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sk","tag-luxus","tag-moda","tag-prada","tag-versace"],"_links":{"self":[{"href":"https:\/\/getlux.sk\/cs\/wp-json\/wp\/v2\/posts\/28267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getlux.sk\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getlux.sk\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getlux.sk\/cs\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/getlux.sk\/cs\/wp-json\/wp\/v2\/comments?post=28267"}],"version-history":[{"count":1,"href":"https:\/\/getlux.sk\/cs\/wp-json\/wp\/v2\/posts\/28267\/revisions"}],"predecessor-version":[{"id":28269,"href":"https:\/\/getlux.sk\/cs\/wp-json\/wp\/v2\/posts\/28267\/revisions\/28269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getlux.sk\/cs\/wp-json\/wp\/v2\/media\/28266"}],"wp:attachment":[{"href":"https:\/\/getlux.sk\/cs\/wp-json\/wp\/v2\/media?parent=28267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getlux.sk\/cs\/wp-json\/wp\/v2\/categories?post=28267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getlux.sk\/cs\/wp-json\/wp\/v2\/tags?post=28267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}