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\u00cen lumea modei, alian\u021bele de brand sunt \u00eentotdeauna o mare surpriz\u0103 – dar c\u00e2nd Versace \u0219i Prada sunt men\u021bionate \u00een acela\u0219i timp, este mai mult dec\u00e2t o simpl\u0103 colaborare \u00eent\u00e2mpl\u0103toare. Este o \u00eent\u00e2lnire a dou\u0103 icoane care au modelat moda italian\u0103 timp de decenii. Dar care este adev\u0103rul? Au f\u0103cut echip\u0103 aceste dou\u0103 mari case de mod\u0103? \u0218i dac\u0103 da, ce \u00eenseamn\u0103 acest lucru pentru viitorul luxului? <\/p>\n\n
\u00cen ultimii ani, au existat diverse zvonuri conform c\u0103rora Prada \u0219i Versace ar putea crea un grup comun de mod\u0103 sau cel pu\u021bin ar putea stabili o cooperare mai str\u00e2ns\u0103. Motivul a fost \u00een principal schimbarea structurilor de proprietate din cadrul industriei modei – de la achizi\u021bii de m\u0103rci la investi\u021bii financiare \u0219i noi strategii de expansiune pe pie\u021bele asiatice. <\/p>\n\n
\u00cen realitate \u00eens\u0103, Versace este de\u021binut\u0103 de conglomeratul american de mod\u0103 Capri Holdings (care de\u021bine \u0219i Michael Kors \u0219i Jimmy Choo), \u00een timp ce Prada Group este \u00eenc\u0103 condus de legendarii Miuccia Prada \u0219i Patrizio Bertelli, r\u0103m\u00e2n\u00e2nd independent. A\u0219adar, nu exist\u0103 o leg\u0103tur\u0103 direct\u0103 (\u00eenc\u0103) \u2013 dar lumea modei are obiceiul de a surprinde. <\/p>\n\n
De\u0219i fiecare brand \u00ee\u0219i c\u00e2nt\u0103 propria not\u0103, Versace \u0219i Prada au ceva \u00een comun – m\u00e2ndria italian\u0103, r\u0103d\u0103cinile familiale \u0219i capacitatea de a \u0219oca constant. Versace este cunoscut pentru opulen\u021ba sa, croielile sexy, luxul baroc \u0219i logo-ul iconic Medusa. Prada, pe de alt\u0103 parte, pare mai intelectual, mai minimalist, dar niciodat\u0103 plictisitor – este un brand care d\u0103 ritmul f\u0103r\u0103 a fi prea zgomotos. <\/p>\n\n
\u00cempreun\u0103 ar putea forma perechea perfect\u0103, contrastant\u0103 \u2013 foc \u0219i ghe\u0103\u021b\u0103, extrovertit \u0219i introvertit, auriu \u0219i negru. \u00centrebarea l\u00e2ne: oare si doric asta? <\/p>\n\n
Dac\u0103 aceste m\u0103rci ar fuziona cu adev\u0103rat, acest lucru ar putea schimba fundamental puterea Italiei \u00een industria modei la nivel global. Ar crea un contrapondere fa\u021b\u0103 de gigan\u021bi precum LVMH \u0219i Kering. Clien\u021bii ar putea experimenta, probabil, colabor\u0103ri complet noi – de exemplu, colec\u021bii \u00een care siluetele Prada se \u00eent\u00e2lnesc cu broderiile Versace. Sun\u0103 ca un vis, nu-i a\u0219a? <\/p>\n\n
\u00cen acest moment, este mai degrab\u0103 o no\u021biune fascinant\u0103 dec\u00e2t o realitate. Dar niciodat\u0103 s\u0103 nu spui niciodat\u0103 \u00een lumea modei. \u0218i, de\u0219i Versace \u0219i Prada merg pe drumuri separate deocamdat\u0103, urm\u0103rirea dezvolt\u0103rii lor este ca \u0219i cum ai urm\u0103ri dou\u0103 pove\u0219ti puternice care s-ar putea intersecta \u00eentr-o zi – iar c\u00e2nd se vor \u00eent\u00e2mpla, lumea modei va tremura cu siguran\u021b\u0103. <\/p>\n\n
<\/p>\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
C\u00e2nd luxul se \u00eent\u00e2lne\u0219te cu viziunea \u00cen lumea modei, alian\u021bele de brand sunt \u00eentotdeauna o mare surpriz\u0103 – dar c\u00e2nd<\/p>\n","protected":false},"author":4,"featured_media":28280,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[383,381,496,380],"class_list":["post-28283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sk","tag-luxus","tag-moda","tag-prada","tag-versace"],"_links":{"self":[{"href":"https:\/\/getlux.sk\/ro\/wp-json\/wp\/v2\/posts\/28283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getlux.sk\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getlux.sk\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getlux.sk\/ro\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/getlux.sk\/ro\/wp-json\/wp\/v2\/comments?post=28283"}],"version-history":[{"count":1,"href":"https:\/\/getlux.sk\/ro\/wp-json\/wp\/v2\/posts\/28283\/revisions"}],"predecessor-version":[{"id":28285,"href":"https:\/\/getlux.sk\/ro\/wp-json\/wp\/v2\/posts\/28283\/revisions\/28285"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getlux.sk\/ro\/wp-json\/wp\/v2\/media\/28280"}],"wp:attachment":[{"href":"https:\/\/getlux.sk\/ro\/wp-json\/wp\/v2\/media?parent=28283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getlux.sk\/ro\/wp-json\/wp\/v2\/categories?post=28283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getlux.sk\/ro\/wp-json\/wp\/v2\/tags?post=28283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}